全部案例
Pet food
AI ad-creative generation for a pet food brand
200+ differentiated ad creatives in 30 days, CTR +47%.
项目背景
A pet food brand focused on staple food and treats had long relied on a handful of KOLs, with slow creative output and long test cycles.
客户痛点
- Creatives outsourced — high per-unit cost and long lead times
- No structured selling-point breakdown, single creative direction
- Hard to quickly validate creatives, low testing efficiency
AI 解决方案
- A selling-point-decomposition agent producing 12 angles
- Batch AI short-video scripts and storyboards across functional, emotional, and comparative narratives
- An ad-creative matrix generator wired into the team's workflow
交付内容
- 200+ short-video ad creatives
- 12 differentiated script templates
- A repeatable creative-production SOP
效果结果
- 4 rounds of A/B testing in 30 days
- Overall CTR up 47%
- Per-creative production cost down 68%