全部案例
Beauty & personal care
Seeding creatives for a beauty & personal care brand
AI seeding matrix + real-creator mix, monthly GMV +180%.
项目背景
A challenger beauty brand needed to flood Xiaohongshu with seeding content during cold start, with limited creator network and copy capacity.
客户痛点
- Seeding content heavily homogenized
- Slow creator communication and asset delivery
- No systematic testing of selling points or audiences
AI 解决方案
- A seeding-copy agent generating across skin type × scenario × pain point
- Batch AI image generation for layouts and covers
- An agent collecting creator feedback back into the topic system
交付内容
- 300+ Xiaohongshu seeding creatives
- 20 differentiated layout templates
- A creator collaboration SOP
效果结果
- Monthly GMV +180%
- Branded search ×3.2
- Creator delivery cycle down 60%