全部案例
Apparel
Short-form video content matrix for an apparel brand
A stable content pipeline shipping 80+ short videos per month.
项目背景
An apparel brand wanted to run Douyin, Xiaohongshu and Video Accounts in parallel, but the in-house content team of two couldn't keep up.
客户痛点
- Different platforms — content hard to reuse
- Fast new-product cadence outpacing content
- No stable scripting or topic methodology
AI 解决方案
- A topic agent producing 60 candidate ideas per week
- A script agent generating platform-tuned Douyin / Xiaohongshu / Video Accounts variants
- AI storyboards and copy generated alongside — the team only shoots and edits
交付内容
- 80+ short-video scripts shipped per month
- Three-platform differentiation templates
- A content topic calendar
效果结果
- Content throughput ×4
- Xiaohongshu account +120K followers in 3 months
- Overall content cost down 55%