全部案例
Beauty & Skincare
QUTY: AI-Driven Beauty Marketing Material Revolution, Achieving 30% Performance Growth
Addressing QUTY's efficiency bottlenecks in content marketing, Sequence Era provides AIGC-driven bulk creative production solutions to help the brand achieve dual growth in GMV and conversion rates.
项目背景
As a well-known domestic beauty brand, QUTY (巧迪尚惠) faced a massive demand for marketing materials during its multi-platform expansion. The traditional manual filming and editing model could no longer support the high-frequency iterations required by the business.
客户痛点
- Traditional content production has long cycles and high costs, making it impossible to meet the demand for multiple daily updates.
- Inconsistent asset quality makes it difficult to maintain brand consistency and a premium visual style.
AI 解决方案
- Build an AI asset library based on brand visual DNA to generate high-quality marketing posters with one click.
- Leverage AIGC for large-scale video production to enable parallel testing of multiple creative versions.
交付内容
- Automated marketing short video batch production workflow system
- Material compliance detection tools tailored for various social media platforms
效果结果
- Overall brand GMV achieved a significant growth of 30% following project implementation.
- Customer conversion rate (CVR) increased by more than 25% compared to previous levels
- Production cost per video reduced by 70%, with the production cycle shortened to hours.
- AI-generated content achieved a 15% increase in organic traffic retention across major e-commerce platforms.